"Do not be afraid, Andrei, you're a marketer, so - sighted in the country of the blind" - these words directed the author's one of the oldest marketing in Ukraine. And I'm shy of what was determined to correctly buy a one-room apartment in Kiev.And in order to correctly (without overpayments and risks) to buy an apartment, I needed a month of immersion in what is called "secondary housing market."
"Phantoms", "carrot" and "lumpen-hut"
Revenues of the author, however, as the majority of Ukrainians, for the past six months have fallen. I have - three.Confidence in the future - no. Rather, it is, but with a negative outlook. Willingness to finance new building - no. Affected the experience of keeping money in the bank "Nadra" and "Ukrprombank", as well as a lively discussion with investors many of unfinished construction sites on the World Wide Web.Therefore had to deal with "secondary" housing, which offers to fill in any real estate sites.
Surprisingly, it turned out that, despite the crisis and the huge excess of supply over demand, the market continues to manipulate the mediators, realtors, which, as before, take a commission from the buyer's home, while serving the interests of the seller!
Thus, the data.Data offered for sale by the objects he took from the newspaper "Vouchers", as more efficient and representative source than the sites realtor companies.However, the major shortcoming of the proposed information proved the existence of "ghosts" - attractive objects, which in reality does not exist, but they advertise in the press in order to entice potential buyers and make it a client specific real estate agency.In such cases, to hide from the bluff klyunuvshego the bait client, saying: "The object is already on bail, but we can offer a similar apartment - in another area or for other costs." Another type of excuse - apartments with elusive masters,which does not give the opportunity to see the object.That "masters come too late", then "come only on weekends", then "temporarily removed from sale," etc.
In my assessment, 95% of announcements of sale / purchase gives realtors. Often in the same edition of the same apartment for sale by owner and three or four agencies at different prices.It is the most for your ad to sell at a reasonable price, as you inevitably will call a few realtors and will try to catch the sales process into their own hands "- in fact for all eventually pay the buyer.And never occurred to the owner, who agreed to "Freestuff realtors' services, thus he will lose 90% of their potential customers and significantly stretch the sales process. For extra 3-5% that the mediator wants to "cut" with me, the buyer, I will have to earn per year, or even two.
That is why, and there are "carrot" - the objects exposed for sale at reduced (compared with other ads) prices for two or three thousand dollars, and marked "urgent sale, auction. Naturally, they will primarily prozvanivatsya buyers.But while watching it turns out that "the owner changed his mind because of the huge influx of willing and raised the price on the same two or three thousand, negotiating is possible only in the direction of increasing, and" urgent "means three months.
And the latest phenomenon of the crisis - "the lumpen-hut".This housing, previously purchased for investment reasons, which is sold now. It usually already live tenants or young family members. And they sell it to owners who understand that better today to sell an apartment hung with the loss of 30 thousand have. e.from the earlier purchase, price, than six months to lose more than 40 thousand crisis - not my aunt.
Are there many buyers?
Professional realtors believe that until the spring of landlords have to seriously give the few real buyers.Press long ago wrote that the real deals are at prices 10-15% lower than stated in the "Vouchers".I, took over two weeks extensive baggage "phantoms", "carrots" and views "lumpen-Hut, I decided to perform an experiment to find out how much my competitors for the purchase of a one-room apartment on the left bank of Kiev in the price range 55-60 Thousands have. e.In any room "Vouchers" - hundreds of proposals such housing. And even after watching six consecutive issues of the newspaper (it's three weeks) it was easy to see a clear trend: 1) the market is becoming more of the most popular flat economy class;2) representing the sellers or their brokers are easier to trade.
To experiment, I twice put in "Vouchers" to sell three of its own "ghost-carrots" - in birch forests, woodland and Poznyaky, indicating the value of 3 thousand dollarsless than that of similar objects that are personally inspected (their prices ranged from 58 to 61 thousand).
Result discouraged - only 16 calls after the first filing and 12 calls after the second.Moreover, eight of the 16 calls were from realtors who have personally wanted to sell my home or just wondered why I was "forced down prices in the market." Of the eight buyers, contracting of view, the two were also realtors.They were willing to pay me for what I will raise its price, respectively, and their commission. And only six direct interests of the named buyers!
So, today I have only six actual competitors.But many homeowners took him off the sale in the hope of resumption of growth in prices after the elections. But the growth of nowhere to take: income people are not increased, and mortgages if they give, then under the unrealistic for the average customer's interest.So, tomorrow the prices will fall further, and competition among buyers will come to naught.
And it's not just my opinion.President of the Union of Real Estate Specialists of Ukraine Alexander Rubanov said recently: "If in October in Kiev was in 1600 deals in November - 800 December - 600, in January and February will be 200 and 400, respectively.And for those who need to sell urgently have to give 5-7% of today's declared value, even at the cheap, popular options. Such sales and create a trend in the market: the end of the winter prices will melt.
"Unity" to the end of the winter will go cheaper on average of 2-3 thousand dollars"Dvushki" - at 3-4, and "three rubles" - at 4-5 thousand. So buyers should wait for those vendors who agree to their price, rather than defending their desires.
Similar statements were made on new housing and the head of information-analytical portal "Capital estate" Vladimir Germany: "Today the demand is low, and if the builders will not give in,customers with the money will go to market "of the secondary the primary - where the owners of new apartments in already in use in the homes of inferior bargaining 5-15% of their nominal value.
From the particular case - to a common decision
This would seem blitsissledovanie stands outside politics and outside the presidential elections. However, anyone in marketing, and analysis on how the housing problem is not solved by artificially decades, will come to the unequivocal conclusion made by my colleague from Russia:
- Any government that would allow people to buy housing, I believe, will provide a base for all. Lack of housing - the main brake on the development of the country.There will be people home - will the demographic boom, does not need to deliver millions of migrants, and scientists will work and think nanotechnology will be a real modernization of the country, and not fancy, and roads built, and fools to shame, and the drink will not be the people and businesses will,and jobs will create,and defend their rights.
For a person living on their wages to buy a house at current prices - is unrealistic. To do this, spend 10-20 years of accumulation, saving at all, denying themselves and loved ones, even necessary.
PS This morning, as if by agreement, they called me all the realtors with whom I've seen housing.Offer price for a thousand dollars cheaper. They do not have deals.Not wishing to make a down payment ...
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