Construction companies are trying to increase sales make up for missing the solvency of the buyer.
The most common method is a buyer interested in purchasing apartments - to offer an exchange deposits at the apartment.However, during the crisis, banks have not developed a common mechanism for this procedure.Someone goes out to meet clients and the exchange occurs, someone suggests prokreditovat builder at 70-90% of the amount of the deposit, while others refuse it categorically, saying its refusal tothat the term of the deposit has not yet expired. Yes, and building owners not to each bank willing to cooperate."Everything depends on the availability of a counterparty in the bank, its reliability and size of the deposit" - says head of AMC Dialog Plus Alexander Podolyanko. He noted that most often it comes to deposits, which are in troubled banks.Most consumers to buy support for the Bank of various construction projects. "Our customers Oschadbank offers a mortgage at 18% per annum. This essentially activates sales ", - notes Utro.UA CEO of construction and development company" T. M. Nikolai Tolmachev.
In addition, using traditional installment or discount. But such methods developers try not to abuse and use it when you need to repay their debt obligations. So, today in the finished project sites ready to give up to 15% in built - up to 40-50%.It should be noted that an important role in promoting and advertising is flat. However, if earlier it was enough to place the beat-board near the construction site and to advertise the sale in the "Inter-office, today advertising should be targeted.
While the efforts of the developers did not affect the price, which continues to fall. Thus, in January housing estate on the primary market of Kiev has fallen in price by 0,7% to 14,9 thousand UAH per square. m ($ 1,863 apt. m).However, according to the information-analytical portal "Capital Properties, the price of economy-class apartments dropped by 0.8%, business class - increased by 1,1%, and the flat premium fell 1.8%.Analysts said the price per square meter is still more expensive as the construction of houses. Thus, the average cost of one square meter of economy-class housing buildings placed in service in January 2010 amounted to 10944 UAH / sq.m, which is more expensive on 9,8% and 15,2%, than in construction sites, which are scheduled for commissioning in 2010 and 2011, respectively. For example, in the same company, T. MM"Residential complex in Kharkiv" Karat "by 10%, as a consequence of entering the complex in operation and the elimination of the risks of the object under construction.
According to the experts today over 59% sold in the primary market of housing facilities is scheduled for delivery before the end of this year, and 6% - in 2011
Raising prices in the market will continue, but without the support of effective consumer demand, these phenomena will be a point in nature. Given that before the crisis, more than 70% of transactions carried out with the help of a mortgage, recovery of demand may occur only after the revival of credit.Unfortunately, developers who have enough money not only on the full cycle of construction, but also on the credit buyers - units. Remaining bankers, but they are not yet ready to finance the real estate market. "Mortgage lending can not be revived before 2013.Too many problems with the old mortgage ", - confident presidential adviser AKB Ukrgazbanka Alexander Okhrimenko. Despite this, declining prices will be possible only in the pits and facilities up to 50% degree of readiness.In the remaining sites developers will continue to keep prices at current levels.
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